February 6, 2015 – Accelitec, Inc., provider of cloud-based digital and mobile marketing solutions to independent grocers, is now working with four key wholesale cooperatives to bring Accelitec’s cloud services platform to independent grocers.
These wholesalers have embraced Accelitec solutions to enhance the competitive profile of member stores:
- Associated Food Stores, Inc.
- Olean Wholesale Grocery Cooperative, Inc.
- Unified Grocers, Inc.
- Associated Grocers of New England, Inc.
As consumer reliance on shopping and discovery of promotions increasingly shifts away from traditional marketing channels toward digital, and as national chains ramp up their delivery of sophisticated shopper marketing practices, independent grocers are challenged to keep pace. The strategic relationship with Accelitec brings the features of the fast-developing digital marketing environment to independent grocers at a level of complexity appropriate for each retailer’s needs.
“These are important relationships that support the mission of the wholesale cooperative, which is to bring together all available resources, best practices, and business relationships to provide added value to our independent grocers,” said Francis Cameron, President and CEO of ROFDA (Retailer Owned Food Distributors and Associates, of which all four wholesalers are members). “We are very excited to watch our members act on the next generation of solutions to maximize the efficiencies and revenue opportunities they bring.”
The Accelitec cloud services range from data reporting services to full shopper marketing and engagement services. Each retailer selects the level of activity that is right for their circumstance, with the prospect of adopting more sophisticated tools and enhancements over time.
“We are focused on the independent grocer and motivated to help them get the most out of their business, whether it’s delivering the reports necessary to get the same level of brand funding as the nationals, helping accommodate the shift from print to digital, or facilitating the customized marketing tools shoppers expect,” said Tom Bartz, Accelitec’s founder and CEO. “Working closely with these wholesalers on their strategic goals, helps us deliver these services that fits the wholesalers’ merchandising and marketing support efforts.”
For further information please contact:
Peter Gruman, Accelitec, Inc. (360) 389-5103
Accelitec connects retailers and suppliers with shoppers, building the largest independent grocery network. Our simple-to-sophisticated software suite that enables retailers to deliver digital communications and promotions that improve sales, enhance shopper relationships, and increase brand funding. www.accelitec.com
ROFDA (Retailer Owned Food Distributors and Associates Incorporated) is a cooperative established in 1962 to promote and support the retailer-owned distribution segment of the food industry. ROFDA’s thirteen members represent thousands of independent grocery retailers across America. www.rofda.com
About Associated Food Stores, Inc.
AFS has over 70 years’ experience in serving local grocers with quality products and services, with over 400 independent and corporate stores across the intermountain west. www.afstores.com
About Olean Wholesale Grocery Cooperative, Inc.
Founded in 1922, Olean has conducted business for the sole benefit of independent retail grocers, and is committed to offer its members the lowest cost of goods combined with the highest quality of retail services. www.oleanwholesale.com/
About Associated Grocers of New England, Inc.
Associated Grocers of New England, Inc., is the largest retailer-owned, wholesale grocery distribution center in New England. Serving the needs of Independent Retail Grocers of every store size and format… multi-store independent supermarket groups, community supermarkets, country stores, and convenience retailers. The company serves stores in the states of New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, Maine, Upstate New York/Albany area, Northeast Maryland, and Eastern Pennsylvania. http://www.agne.com/
About Unified Grocers, Inc.
Founded in 1922, Unified Grocers, Inc. is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States. Unified Grocers, Inc. and its subsidiaries offer independent retailers all the resources they need to compete in the supermarket industry. www.unifiedgrocers.com
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