March 18, 2011
BELLINGHAM, Wash. — Al Marasca, a forty year veteran of the grocery industry and retired President and COO of Ralph’s grocery company of Southern California, has joined Accelitec, Inc. as an advisor for the company.
Marasca began his career as a box-boy for Ralphs and ascended to its presidency. He holds a BA from Loyola Marymount University, an MBA from the University of Southern California and, is a graduate from both the executive program at UCLA’s Graduate School of Management and the Dartmouth Institute Executive Program from Dartmouth College. Al is the past president of the Western Association of Food Chains and the City of Hope Food Industries Circle. Al continues to consult with major grocery retailers across the country and is highly regarded as an expert in this dynamic field.
“Al has a great history in the industry and brings a wealth of insight into the interplay of grocery retailing and technology,” said Tom Bartz, CEO of Accelitec. “We are delighted Al is joining our growing team of high-powered CEO advisors, and look forward to working with him to grow our footprint in the market.”
“The Accelitec platform is a revolutionizing proposition for grocers,” said Al Marasca. “I’ve seen a lot during my tenure in this industry, and this platform adds great value for the retailer, using advances in technology to help give customers a better experience at their neighborhood grocer. The platform helps bring back good old-fashioned customer service, a unique proposition in this fast-paced world. This platform can be a great weapon for the mid-tier and smaller retailers against the large ‘price-only’ operators. To be a part of this next evolution in grocery retailing is very exciting.”
Accelitec|interact is a Customer Relationship Management software as a service company located in Bellingham, WA. The Accelitec POS integrated loyalty software solution provides, through their patented “digital wallet” technology, a way for retailers to apply and deliver credits, points, money and varied promotions to their customers. Accelitec delivers increases in key financial metrics through improved customer engagement. Whether the retailer’s goal is to understand shopper behavior, drive gains in store visits, use trade dollars more efficiently, or all of the above, the Accelitec proprietary software platform provides the tools to meet those goals.