Are You Digitally Connected?

Small and Mid-Size Grocers Slow to Adopt Social Media

Target, Whole Foods, Trader Joe’s and Walmart have all officially entered the arena of Social Networks in an attempt to […]
by Accelitec
on Sep 24
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Price-Sensitive Shoppers And The Search For Value

With the economy continuing to cast a cloud on consumers, the number of shoppers basing store and brand selection decisions […]
by Accelitec
on Sep 10
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Starbucks Digital Network: A Different Name For Loyalty

Starbucks has tried a variety of media plays in the past (magazines, music) as brand extensions, with varying success.  This […]
by Accelitec
on Aug 26
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The Changing Nature of Customer Influence

As social media continues to establish itself as the predominant information source for consumers, brands and retailers are finding themselves […]
by Accelitec
on Aug 25
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Creative Marketers Finding New Avenues To Consumers

The seemingly endless growth in third party online services available to retailers to help them drive brand awareness, launch promotions […]
by Accelitec
on Aug 17
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Personal Preferences: Who Owns Your Browsing History?

Bynamite is a start-up company out of San Francisco, and they’re in the business of managing something very personal to […]
by Accelitec
on Aug 12
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Brands Increasing Facebook Ad Spending 10-fold in 2010

  Now that the total number of active Facebook users has eclipsed 500mm, brands are beginning to pour advertising dollars […]
by Accelitec
on Aug 6
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