Bellingham, WA, July 20, 2009: TOP Food & Drug, a leading grocery store chain in Washington State that is operated by Haggen, Inc., has extended its innovative customer relationship program, TOP Connection, to all 18 locations. TOP Connection, launched in September 2008 at four stores, is a customer relationship program that improves customer retention and store profitability by enhancing the shopping experience and providing unique value-added services. TOP Connection uses Accelitec|interact to deliver several compelling benefits, including:
– 7–day low price guarantee, automatically crediting the guest’s in-store account if a purchased item goes on sale within seven days.
– Returns by phone.
– Automatic recall notification based on purchase history.
– Personalized offers.
The TOP Connection program pairs Accelitec| interact, an on-demand customer acquisition and retention platform deployed as software as a service (SaaS) solution that is provided by Accelitec, Inc., with RFID readers mounted on top of payment terminals and RFID-enabled key tags containing unique customer identifiers. Accelitec|interact is compatible with the legacy software used by many grocery retailers.
“We’ve had an incredible response from our guests because they see the value and benefits we offer are not available anywhere else in the grocery industry,” said Becky Skaggs, Vice President of Strategy & Consumer Insights of Haggen, Inc. “This program has made it easier for guests to shop in our stores and for us to build relationships not based on discounts. It has made a difference to our business.”
“Haggen does an outstanding job leveraging our platform to create a truly compelling customer experience that is unlike any other.” said Peter Gruman, President of Accelitec.
Accelitec delivers software solutions for retailers to enhance customer retention benefits, leading to greater revenue opportunities. Retailers use the digital wallet and CRM solutions to fund personalized promotions, delivering direct financial benefits and tailored messages to customers as reasons to return more often. www.accelitec.com
About Haggen, Inc.
TOP Food & Drug stores are part of Haggen, Inc., a company based in Bellingham, Wash. operating 33 supermarkets in Washington and Oregon. Haggen, Inc. is the largest independent grocer and eighth-largest private company based in the State of Washington. For more information, visit TOP-Foods.com
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