With social media now “fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper”, companies and organizations across all industries are competing for social media market share, whether they’re aware of it or not. Brands and Retailers are now able to post hi-resolution images on their pages, which can be very useful for a company looking to engage consumers; Travelocity has already taken advantage of the opportunity and appears to be getting very good feedback from its “Fans”.
Consumer Review/Event Groups and Live Chat Forums are also now possible on Facebook, thanks to the site’s “New Groups” feature. This functionality is practically begging to be leveraged by companies looking to survey, communicate and/or engage their fans. Facebook Questions also falls into this category as a way for companies to talk with consumers at a very base, one-to-one level.
The Golden State Warriors NBA team are a perfect case study in how to turn pedestrian email campaigns into powerful, social media events. Kyle Spencer, the team’s Marketing Director, sent out emails offering fans free tickets to preseason games if they’d log into their Facebook accounts and simply “Like” the team. In total, they sent out 2 emails and increased their visibility in social media by 20% (15k additional Facebook followers). These are some truly impressive results for a minimal capital outlay; with the enhancements being made to the site recently, the only thing standing between a company’s social media marketing efforts and success is its own creativity.