SALT LAKE CITY, Oct. 1, 2012 – Salt Lake City-based Associated Food Stores, Utah’s largest grocery retail chain, introduces “Perks,” a new guest relationship program powered by Accelitec software, to their Macey’s stores today.

“The Macey’s Perks rewards program is focused on making grocery shopping less complicated and more enjoyable for our guests,” said Jason Sokol, AFS director of marketing. “We designed this with three priorities: ease, convenience and stress-free shopping for our customers.”

The purpose of Perks is to provide shoppers with additional incentives that are above and beyond current offers. The tool will be used to better reward Macey’s customers.

“We see this program as a way to give customers more of what they want, gaining their feedback and insights quicker so we can provide service in our stores that no other retailer can match,” said Sokol. “With today’s launch of the Macey’s Perks program, our customers can earn points for a free turkey at Thanksgiving and money that can be put into their ‘happy wallet’ to spend, along with other benefits, in the store.”

Macey’s, operating 11 stores in the Utah Market, signed with Accelitec back in early July to integrate into the Retailer Owned Research Corporation point of sale, which is a proprietary point of sale solution owned by a group of independent wholesalers across the country.

“This was a real exciting partnership for us, both with Macey’s and RORC,” Said Tom Bartz, Accelitec CEO. “The folks at Macey’s and RORC are wonderful to work with and the RORC integration helps to solidify our position to help independent retailers fight their much larger competitors with a complete customer relationship platform.”

The Macey’s platform will be part of a larger marketing and advertising push, centered on customer service, community involvement and creating customer value.

About Associated Food Stores

Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, which provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West. Associated can be found on the internet at



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