Meijer has now joined the ranks of Android Application developers with its release of “Find It”. Functionality includes a map of the store layout, locations of various sale items, promotion details and even the ability to locate your car in the parking lot once you’ve finished shopping. The technology in and of itself is really not pushing the envelope in the mobile space, but this type of functionality is fairly cutting edge for the grocery industry. What remains to be seen is whether they can not only draw their customers to use the app, but more importantly keep them using it on subsequent visits to the store with the right blend of relevant, timely rewards and useful information.


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