C&K Market, Inc. introduces All Access Rewards customer loyalty program, powered by Accelitec, Inc.
BROOKINGS, OR (May 16, 2012) C&K Market, Inc., operating 62 stores in Oregon and California under the brands, Ray’s Food Place, Shop Smart and C&K Market, has signed with Accelitec, Inc., to launch a Customer Relationship Management platform.
The launch of this new platform is an exciting step forward for the family owned and privately held company. Customer benefits will include, customer interest clubs, load to card coupons, personalized offers and a point system that rewards customers with in-store credits that can be used to purchase anything in the store.
Terry Spencer, Vice President of Merchandising and Marketing for C&K Market, Inc. states “our goal is to provide our customers with the best possible shopping experience every time they visit one of our stores,” he goes on to say; “we see this program as a way to give customers more of what they want, gaining their feedback and insights quicker so that we can provide service in our stores that no other retailer can touch”.
The platform will be part of a larger marketing and advertising push that the company is embarking on, centered around customer service, community involvement and creating customer value. This is the first customer loyalty card venture for the company since its founding in 1956.
About Accelitec, Inc.
Accelitec, Inc., is a Customer Relationship Management software supplier located in Bellingham, WA. They believe that customer engagement is the new battleground in grocery retail. Accelitec delivers increases in key financial metrics through improved customer engagement. Whether your goal is to understand shopper behavior, drive gains in store visits, use trade dollars more efficiently, or all of the above, the Accelitec proprietary software platform provides the tools to get there.To learn more visit www.accelitec.com
About C&K Market, Inc.
C&K Market, Inc. is a family owned company based in Brookings, Oregon. The company operates 62 grocery stores and 13 pharmacies under the banners of Ray’s Food Place, Shop Smart, C&K Market and Pharmacy Express. C&K was recently ranked No. 4 by the Portland Business Journal on the 2011 list of Healthiest Employers in Oregon among companies with over 1,500 employees. More information can be found at www.ckmarket.com.