With the economy continuing to cast a cloud on consumers, the number of shoppers basing store and brand selection decisions on price is increasing.
Accordingly, for those retailers who cannot compete on price it is increasingly important to identify new ways to engage with their customer base. It’s unrealistic to expect that operating the business the same way and using the same tools will impact the growing number of price-sensitive shoppers. Personalized marketing is certainly one way to connect with customers, but delivering personalized messaging along with targeted value is a more powerful combination.
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